Social Media has grown quite extensively within the past ten years. As a member of the millennium generation, it is hard to remember a time when social media platforms such as Facebook and Twitter did not exist. No matter what career you are pursuing social media can give you the intelligence you can’t learn from a class, we call that street smarts.
In my class Comm 497C: PR Social Media we discussed a recent news story of a student who landed an internship via social media. After interacting significantly with the company on twitter, he created a YouTube video and tweeted it at the company which ultimately led to him getting the job. Means of creativity, such as this, are being utilized more often by job seekers and students.
Whether you are interested in being a lawyer, a journalist, or teacher it is important to use social media for research, creating a personal brand, and social networking. Follow these three tips to improve your chances at landing your dream internship.
1. Create and tweak your personal brand. This goes for everyone! How do you appear on Twitter, Facebook, LinkedIn, Etc? Each social media platform should be used in different ways but overall, you should be delivering a consistent message across the board. Personal branding has been a term for a long time and will continue to be as social media becomes a greater part of everyone’s lives.
Companies are putting opportunities out there for you. Now you just have to go and take advantage of them. Finding a job is no longer a matter of looking through the paper for hours or clicking through monster.com.
3. Interact with companies you’re interested in. This should be obvious. If you are interested in working at a company, one of the easiest ways to discover their corporate culture and see if the company is right for you, is to follow the company and the company’s employees on social media. If the company you are interested has posted something you like or agree with, retweet or share it. Don’t be afraid to respond to a post from that company. You may think it will not do anything but companies really value that.
If you are not comfortable using social media, especially in a professional setting, start learning how it will work best for you. Social media allows you to take your job search to the next level.